Core Values of Research
1. Integrity
Upholding honesty and ethical standards in all stages of research—ensuring accuracy, transparency, and avoidance of misconduct or plagiarism.
2. Objectivity
Approaching inquiry without bias, letting evidence guide conclusions rather than personal opinions or external pressures.
3. Rigor
Applying systematic, thorough, and precise methods to ensure reliability and validity of findings.
4. Innovation
Encouraging creativity and originality in selecting topics, designing methodologies, and contributing new knowledge to the field.
5. Accountability
Taking responsibility for data, methods, and results—openly sharing processes and acknowledging limitations.
6. Collaboration
Fostering teamwork and knowledge exchange across disciplines, institutions, and cultures to enrich research outcomes.
7. Relevance
Ensuring research addresses real-world problems, advancing academic understanding while benefiting communities and industries.
8. Respect
Honoring the rights, dignity, and cultural contexts of participants, colleagues, and knowledge traditions.
9. Transparency
Openly communicating methodologies, data sources, and findings to build trust and enable replication.
10. Excellence
Striving for the highest quality in research design, analysis, and dissemination to achieve impactful contributions.